Québec City, June 4, 2026 — After leaving its mark on physical education in thousands of schools around the world, Lü is entering a new phase of growth to expand its impact and bring the joy of movement to more communities.
For nearly ten years, the Québec-based company has been developing immersive solutions that encourage youth to move, collaborate, and learn. What first began in schools is now extending beyond the classroom to reach people at different stages of life.
"Active play should not be limited to childhood. Regardless of age or context, people need more opportunities to participate in experiences that encourage movement, social connection, entertainment, and contribute to their overall well-being. That belief is what is driving us to expand our reach to new customer segments", states Lü's CEO, Vincent Routhier.
At a time when sedentary lifestyles and social isolation are affecting every generation, Lü is now making its solutions available to new communal environments, including community centers, retirement homes, family entertainment centers, and fitness centers.
This new direction is guided by a clear vision that will shape the company's growth in the years ahead: "Bringing the joy of movement to everyone, for healthier and more active lives."
As an initial step in this expansion, Lü recently entered into a partnership with CDS Boutique, specialists in multisensory solutions for seniors. This collaboration paves the way for new growth opportunities for the company in a sector where demand for active socialization experiences is booming.
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